An overwhelming 88 per cent Indians are optimistic about country's economic performance during the next 12-month period, according to an AC Nielsen Online Consumer Confidence survey.
In an online chat with readers on September 24, bestselling author Ashwin Sanghi shared his inspiration for work, the experience of writing the book and more
The annual results of Business Today's best b-schools of India for 2011-12 are out. IIM-Bangalore outpaced IIM-Ahmedabad's number one ranking after a record 10 years. Read on to know the top 10 business schools of India.
The lure of FMCGs has faded over the years with the rise of consultancy firms, foreign banks and software companies, according to the Campus Recruiter Index, an annual survey by research agency AC Nielsen tracking students' perception of recruiting companies on campuses.
In what could be a history of sorts, a survery conducted by Star Ananda-Star News-AC Nielsen predicts a two-third majority for the Mamta Banerjee-led All India Trinamool Congress-Congress alliance.
Specific pack sizes boost growth in certain categories.
Winds of change are blowing across the fast-moving consumer goods market.
Market research company, AC Nielsen, in its monthly retail sales audit of consumer goods, has identified 24 categories in the personal grooming space that are growing at an average rate of 13 per cent.
FMCG major Reckitt Benkiser on Friday said its flagship product Dettol is 'very close' to becoming a Rs 1,000 crore (Rs 10 billion) brand.
Star Power Track will also study if celebrity endorsements increase the shelf life of a brand and enhance brand loyalty.
Indians, at 86 per cent, were the most optimistic about their economy, followed by Hong Kong (70 per cent), Singapore (67 per cent) and China (66 per cent).
Most bank customers in Delhi feel that ATMs are a more secure self-service banking channel than Net and phone banking.
Internet search engine Google made a surprise entry as the second-most preferred employer in a survey conducted among engineering students.
Infosys has topped the AC Nielsen Corporate Reputation Index for the fourth consecutive year.
Speculation high because of low number of end-users, says study.
If you belong to the 83 percent Indians who worry about something or the other, we want to hear from you.
The data does not mean that Indians are totally fit, as 36 per cent of them suffer from headache, the most common ailment. Cold and upset stomach came second and third respectively.
The survey also revealed that 95 per cent of the respondents use ATMs as a cash dispenser.
However, the biggest concern was the harmful effect that globalisation would have on local industries. Besides, about 60 per cent thinks it would adversely impact farmers and agriculturists.
With summer almost here, Hindustan Lever on Tuesday claimed that it was ahead of Amul in the ice-cream market and said it will further consolidate its position with the launch of five new flavours.
Visa has introduced a number of products and services to provide added security and ease of use to consumers for online transactions.
With global market research biggies like IMS Health and Ipsos already offshoring work to Indian third party companies and others like AC Nielsen all set to invest in a captive unit here, market research is tipped to be the next hot BPO opportunity.
